With customer acquisition cost down 44%
| Metric | Before | After |
|---|---|---|
| Revenue | Baseline | 3.5x |
| Acquisition cost | Baseline | −44% |
| Google impressions | 1.1M a month | 2.3M a month |
| AI search | Invisible | Ranking |
FOR INDIAN E-COMMERCE AND D2C BRANDS
Reduce your Customer acquisition cost by 30% in 90 days. And 25% less Wasted AD spend in 7 days!
Find where profit per order leaks across your ads, feeds, checkout and repeat purchase.
Receive your audit within 72 hours of sharing your brief and required account access.
One-time fee · No monthly retainer
7 areasOne connected review
72 hoursAfter brief and required access
₹2,999One-time audit fee
PLATFORMS WE REVIEW
Google
Google Ads
Search Console
GA4
Shopify
HubSpot
WhatsApp
Meta
Snapchat
TikTok
Perplexity
ChatGPT
GeminiGoogleGoogle AdsSearch ConsoleGA4ShopifyHubSpotWhatsAppMetaSnapchatTikTokPerplexityChatGPTGeminiOUR EXPERIENCE
Brands we’ve worked with.
E-commerce brands across fashion, footwear, food, beauty and home.
RESULTS
Growth we have driven for Indian brands.
Results from Indian e-commerce engagements, shown as reported.
44.8K clicks over a selected 12 months
Search visibility, not attributed revenue.In 18 months, 97.6% of it from Meta
| Metric | Value |
|---|---|
| Total orders | 51K |
| Average order value | ₹716 |
| ROAS | 2.44x |
| Conversion rate | 1% to 4% |
| Hero product share | 28% of revenue |
November 2023 to July 2024
Ad-level view, 29 June to 28 July 2025
Top nine ads by purchases; cost per purchase ₹229 to ₹362. Ad names cropped out.Average order value after a brand and offer rebuild
| Metric | Before | After |
|---|---|---|
| Creative output | Ad hoc | New creatives weekly |
| Brand look | Fragmented | One system |
Revenue up more than 3x
| Metric | Before | After |
|---|---|---|
| Monthly ad spend | ₹15 to 20 lakh | ₹55 lakh |
| Return on spend | Baseline | Stable through scale |
Swipe or drag to see every result →
At a glance
| Category | Region | Growth driven in six months |
|---|---|---|
| Kids ethnic fashion | India | 3.5x revenue, acquisition cost down 44% |
| D2C food | India | Zero to ₹26 lakh a month, conversion rate 1% to 4% |
| Senior care products | India | Google ROAS up 114%, revenue up more than 3x |
| Eyewear | India | 2x revenue, return on investment up 23% |
| Riding apparel | India | 2x revenue, burn rate down 38% |
| Puja products | India | Average order value ₹700 to ₹900 |
Historical client results from separate engagements. Not a promised audit outcome.
WHAT WE CHECK
Find the gaps slowing you down.
ROAS that hides costs
Platform ROAS can look healthy while discounts, shipping and returns eat the margin.
Carts that never check out
Slow mobile pages and payment friction lose shoppers who were ready to buy.
Customers bought twice
Buyers who never come back have to be acquired again at full cost.
WHAT IS INCLUDED
Seven areas. One clear plan.
Visibility & store
Store visibility
Check how easily shoppers find your store, products and marketplace listings.
SEO/AEO/GEO audit
Review product queries, answer coverage and content gaps on Google and in AI answers.
Checkout and mobile audit
Review mobile speed, payment friction and cart abandonment.
Campaigns & measurement
Campaign and feed audits
Review Meta, Google and other relevant ads for creative, feeds, offers and acquisition cost.
Revenue tracking audit
Check how order value, discounts, returns and margin are defined and recorded.
Funnel & retention
Product-to-purchase funnel audit
Follow shoppers from product view to cart, checkout and repeat purchase to find gaps.
CRM and retention audit
Check customer segments, cart recovery and repeat purchase.
Your audit includes findings and recommendations. Implementation and ongoing management are agreed separately.
Get my audit · ₹2,999 ↗WHAT YOU RECEIVE
Know what to fix first.
Find margin leaks
See where profit per order drops between the ad click and the repeat purchase.
Prioritise the fixes
Get recommended changes for your ads, feeds, store and retention, in order.
Track profit, not just ROAS
Know which order and margin numbers to track and changes to test.
YOUR AUDIT
Findings. Priorities. Next steps.
What needs attentionWhat to change firstWhat to measure next
Illustrative audit formatHOW IT WORKS
Book. Share. Get your plan.
Book your audit
Choose the audit for your business.
7 areas reviewedShare brief & access
Share your goals, website and required account access.
The delivery window starts hereReceive your audit
Receive your audit within 72 hours of sharing your brief and required account access.
A prioritised action planA REPORT YOU CAN USE
See the structure before you buy.
Approx. 75–100 pages; depth depends on access and data. Six spreads show format, not completed findings.
CONTENTS
- 01 Executive summary
- 02 Data gaps
- 03 Annotated findings
- 04 Visual analysis
- 05 Recommended fixes
- 06 Priority order
EXECUTIVE SUMMARY
- What the business is trying to achieve
- What the current evidence shows
- What remains unverified
DATA GAPS
- Access missing · [platform]
- Event definition · [conversion]
- CRM stage mapping · [field]
ANNOTATED FINDINGS
- Source view + annotation
- Observation + business impact
CHART / GRAPHIC
- Metric / units / period
- Source / qualification
PRIORITY PLAN
- P1 · Repair measurement
- P2 · Fix the biggest drop-off
- P3 · Test the next change
Swipe or drag to inspect all six spreads →
THE START POINT
72 hours begins after intake is complete.
Receive your audit within 72 hours of sharing your brief and required account access.
Payment → brief and access → review → report.
Payment alone does not start the 72-hour clock.
TESTIMONIALS
What clients say.
“From the very second month, [YARD] tripled our revenue and has consistently kept our sales thriving ever since! … We couldn’t ask for a better partner!”
“The YARD offers full stack work from UX to Retention. They committed to a business strategy that began with existing site revamps and other efficiencies for increasing conversions and customer experience. We have observed business and brand growth with them.”
“Plan of diversifying budget to multiple ad accounts. Increased order count by 40% in under 1st month.”
FAQS
What buyers ask before the audit.
Who is this audit for?
Indian e-commerce and D2C brands that want to know where profit per order is lost between the ad click and the repeat purchase.
What access is required?
Share your store, product categories, sales channels and the required ad, analytics and store account access. Share business summaries without customer names or contact details.
How is data handled?
We use the business information and account access needed to prepare the audit. Please do not include customer names, contact details or payment data in your brief.
What is in the report?
A seven-area review, evidence and data-gap log, annotated findings, graphics and a ranked fix plan. Depth depends on the access and data available.
When do 72 hours start?
Receive your audit within 72 hours of sharing your brief and required account access. Payment alone does not start the delivery window.
Will YARD implement the fixes?
The audit provides findings and a plan. Implementation, software setup and ongoing management are agreed separately.
How do payment and refunds work?
Checkout is handled securely on Razorpay. The ₹2,999 audit fee is a one-time payment and is non-refundable.
What happens after delivery?
Use the priorities with your team or agency. Any follow-on services are scoped separately; a monthly retainer is not required.
AFTER THE AUDIT
Follow-on services are scoped separately.
Optional. A monthly retainer is not required.
Search visibility
Scope and pricing discussed separately.
Performance marketing and growth marketing
Scope and pricing discussed separately.
Strategy and execution
Scope and pricing discussed separately.
AI setups and automation for marketing teams
Scope and pricing discussed separately.
Indian E-commerce Growth Audit
₹2,999
One-time audit fee
- Seven review areas
- Evidence and data-gap log
- Annotated report, graphics and ranked fixes
- Intake: brief and required account access
Receive your audit within 72 hours of sharing your brief and required account access.
Get my audit · ₹2,999 ↗Secure checkout on Razorpay. The audit fee is non-refundable. Payment alone does not start the 72-hour clock.